Not So Arranged

About us!

Helping others find love with a twist by filling in the much-needed gap of compatibility in the matchmaking process!

OUR MISSION

While single Indians everywhere are going the digital route to find love, we realised that there is something gravely important missing from the process for someone who’s looking for meaningful, long-lasting connections. Whether you’re going the traditional route with a matchmaker/ an arranged marriage bureau or going online to find that special someone, there aren’t many options that help find you a match based on compatibilities and personality. While dating apps focus on superficial compatibility, matrimonial platforms and matchmaking aunties don’t focus on compatibility at all.

Sure, a biodata can give you insight into someone’s professional background, their height and maybe even their cooking skills but are those attributes really going to help you sustain a lifelong relationship? A job maybe, but definitely not love or marriage! None of those details tell us whether this person will compliment our personality or if we even have any shared interests or values.

With this in mind along with the nightmarish memory of an arranged marriage meeting gone terribly wrong for one of us sisters, we set about on a mission to help others find love in a more practical and positive way. Not to mention the countless stories our closest friends and family have about nightmarish dates they’ve gone on through various apps and platforms, further fueled our passion to make sense of love in the digital age. This planted the seed for a Compatibility Quotient to help increase the chances of relationship success.

The fundamental essence of our Compatibility Quiz is to help you gain clarity and get to know someone before tying the knot. It’s a luxury that hasn’t always been available in a traditional Arranged Marriage set up, and we hope to revolutionize that. After all, modern times call for modern measures!

TANISHA GHURA KANANI

CO-FOUNDER AND BUSINESS HEAD

A marketing whizz who’s worked with many internationally acclaimed brands in a career spanning over 12 years. Tanisha’s a doting mom of a fierce and sassy daughter. When she isn’t off traveling the world with her family, her idea of a perfect evening is a glass of wine and binge- watching the most current TV show with her husband by her side.

After meeting many frogs (AKA potential boys!), Tanisha finally found her Mr. Right, which makes her appreciate companionship and true compatibility even more. She couldn’t be happier to help others find their special someone who will compliment them well. That’s where the true magic in romance lies after all.

PRIYANKA GHURA KUKA

CO-FOUNDER AND CREATIVE HEAD

Priyanka has a background in digital content spanning over 9 years as well as a degree in Psychology. A travel aficionado, bookworm and hopelessly optimistic dreamer – she’s the type of person who will encourage you to never settle for anything less than butterflies when it comes to love.

Hell, she’s even played cupid for her close friends with huge success! Some may call her expectations sanguine but with a refreshing approach to traditional systems, there’s no challenge big enough for her when it comes to helping others find magic in their daily lives. When someone loves love this much, you know you’re in great hands!

PANNA KAMALJIT
CHIEF PSYCHOLOGIST

A practicing Psychologist and Therapist for over a decade, Panna lives and breathes psychology. So, it comes as no surprise that she fell ‘neurochemically in love’ with her husband – a Psychiatrist! A self-confessed romantic, she loves dance, devours books and is also a mom to a spirited and perpetually curious little girl who keeps her on her toes.

As a couple’s therapist, she’s had an inside view of relationships that’s made her believe that love comes in all forms. She’s keen to help people find warmth, fuzziness, compatibility and chemistry. And to those people, she’d like to say that we’re truly in the presence of love when we become new and improved versions of ourselves!